Superior Woodcraft Celebrates 50 Years

Posted: July 6, 2017

Superior Woodcraft

Superior Woodcraft Turns 50!


The Origins of Superior Woodcraft

Our history begins with a great American story of two immigrants, Karl and Sabine Geiger, seeking a better life in the U.S. Both Karl and Sabine grew up in Germany during WWII, but did not meet until Karl had moved to the US, enlisted in the army, and returned to Germany. They returned to the US together to start a new life, and in 1967 they founded Superior Woodcraft. This year, we are happy to be celebrating our 50th anniversary.

In the first 25 years, Superior went through a lot – a fire that destroyed the workshop, economic issues and recessions, and the sad passing of our founder, Karl Geiger. Sabine and two of her children, Chris and Michelle, continued operations. Since 1999, Michelle Geiger Kennedy, the youngest of the Geiger children, has been Superior’s President.

Our Team Our Superior Woodcraft Family

Many of our team members have been with us for a very long time. Our average tenure is 13 years, however several of our employees have been with us for over 20 and 33 years! We want to thank our team for being part of the Superior Woodcraft legacy, and we look forward to all that the future has to bring!


To celebrate our 50th, Superior hosted a luncheon for our current team members, a few past team members, and our extended Superior family, our installers.



Over the luncheon we looked back on memories from the past 50 years – pictures, old orders, brochures, and even old project lists and price books.


The tear-jerker moment of the day came with John Newfield, a now retired long-time member of the Superior Family, presented Michelle Kennedy with the first key to Superior Woodcraft’s original workshop. What a treasured token!


Thank you again to all of our clients, team members, vendors, contractors, and family members who have made these past 50 years possible. We look forward to what the next 50 years will bring!


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